If you are just starting your blogging journey or if you have planned to start promoting your business through content marketing, then it’s very important to understand how you can gain quality traffic quickly.
Well don’t get me wrong, I am not going to show you any magic here.
The main strategy is to pick the right keywords.
When you are just starting, then don’t expect to rank for highly competitive keywords like coffee, marketing, shoes.
It’s just not possible for now.
So what’s the best option for you?
Then the concept of long-tail keywords comes into place.
If you are just starting, then focus on low competitive long-tail keywords.
Let’s deep dive into it and understand the process.
What Are Long-Tail Keywords?
Long-tail keywords are the set of words that generally doesn’t get much search compares to short & highly competitive keywords.
Most long-tail keywords are at a minimum length of 3 words. Though length doesn’t always justify whether the keyword is considered as long-tail or not.
Long-tail keywords are usually much easier to rank than general keywords.
But you have to follow and focus on the other aspect also along with keywords.
For new sites and new businesses, it’s always preferred to target long-tail keywords to get started.
How to Find Long-Tail Keywords
The process for finding long-tail keywords is similar to other competitive keywords research.
There’s is no size fit filter that can tell you the best long-tail keywords length. So you have to use similar logic and strategy.
Instead of searching for a competitive keyword, you have to shift your focus towards the long-tails.
Example:
Instead of searching content marketing, search for the term content marketing for travel agency.
I already have created a complete keyword research guide for SEO. Have a look at that article and then apply the strategy to your business.
Tools to Find Long-Tail Keywords
There’s a lot of tools in the market to find the list of long-tail keywords. Some of them are paid tools and some offer FREE.
If you have the budget then without any doubt, you should invest in a keywords research tool like SEMrush or Ahrefs.
Or if you are just starting with a very low budget then go for the free keyword research tools.
Check out the FREE keyword research tools.
Long-Tail Keywords Helps Boost Traffic & Conversion
By targeting long-tail keywords instead of head keywords, you are more likely to bring visitors who are interested in your content and products.
Here are few reasons for that.
- Easier to rank – Unlike head keywords, long-tails are less competitive so you have a great chance to rank for your specific keywords.
- Targeted audience – As long-tail keywords are getting searched for more specific topics so it’s quite obvious that the visitors are interested to purchase or get educated from your content.
- Less expensive for Ads – For google ads, Long-tail keywords can help you to save more money in your pay-per-click campaign. Keywords that have less search volume are cheaper than high-volume keywords. So if you use long-tail keywords to run an ad campaign, it will be less expensive for you.
It’s Time for The Action
So by the time, I hope that you have the clarity that why you should focus on long-tail keywords at the start.
Now you must start implementing it in your business and see the difference.
Let me know in the comment below if you have any queries.
