Did you know that you can generate site traffic from Google Images also?
Don’t know how?
The secret is by Optimizing your Image and Image Alt text for SEO.
Yes, you heard right…
So in this article, we will understand how you can optimize your image alt text and rank on the google image tab.
Let’s get started.
What is Image SEO?
Image optimization or Image SEO is all about improving your site’s images to rank higher on Google Image search and improve the overall visibility of your web page.
This includes a lot of tasks including naming your file correctly, reducing file size to load faster, optimizing the alt text, and much more.
Why is Image SEO Important?
You might think about why you should care about image SEO. Well, the very first reason, it can help you rank on Google Image search and this is the best way to get more traffic.
Image helps your content to add the context, the right image can help users relate and better understand your written content.
Not only that, your image plays an important role in your traditional on-page SEO. So it’s very important to pay attention to the images along with your written content.
What are Alt Tag and Alt Text?
Alt text (Alternative Text) describes an image on a web page. It is placed as an HTML code with the alt tag.
Example: <img src=”color-ball.png” alt=”Girl playing with a color ball”>
Alt tags provide a text alternative for an image for search engines. It also helps those who are using screen readers. It’s a text description to clearly describe what the image is representing.
How to add Alt Tag to Images?
As already shown in the previous example, it’s just an HTML tag, so you have to add it into your <img> tag.
Without alt tag
<img src=”color-ball.png”>
With alt tag
<img src=”color-ball.png” alt=”Girl playing with a color ball”>
If you are using WordPress or any other CMS then you might not need to work on the codes, you can simply add them through your CMS dashboard.
How to write a Good Alt Text?
It’s very simple to write the good one. You have to make sure that it relates to your image.
Here are few tips that can help you improve your alt text.
- Try not to use lengthy alt text. People who use screen readers will get annoyed with lengthy alt text.
- Make sure you are describing the image
- You don’t need to the word like “Image of…” or “Picture of…” just make it simple and easy to understand.
How does Image impact Page Speed Score?
It’s very much important for you to optimize your images as it may hurt your page speed score also.
Larger images take extra time to load also .png images take extra time than .jpg or .JPEG images.
So best practice is to use the exact dimension that requires on your web page and minimize your images so the file size can decrease and can load faster.
Also, you can use WebP images to increase your page speed score.
Conclusion
So here we come to the end of this post. I hope that you have a clear knowledge of why you should focus on your image alt tag and optimization.
Make sure to implement these to your content.
Let me know if you have any queries, I’ll help you out.
Other Resources
Search Intent – A Complete Guide To Your Marketing Journey
Search Engine Positioning (The Industry Method To Position Your Content)
