Why should you spend time on social media accounts for your business? And how you can build a social media marketing strategy that’ll work for your business?
In this article, I’ll cover all of these types of queries — but first, let’s define social media marketing.
What is social media marketing?
Social media marketing is the way to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter by creating valuable content. Social media marketing is all about finding & connecting your target audience and customers.
Benefits of Social Media Marketing
I can show you many reasons why you and your company should use social media marketing. I’ve listed four main reasons for you to better understand this.
1. Increase Your Brand Awareness
If you want to ensure your business, share content related to your products as well as details about your company on a platform. That will help you to improve your brand awareness.
You can boost your brand awareness by driving more engagements like comments, share & like also re-posts your content. Social media also helps you increase brand awareness by directing traffic straight to your site. With the help of social media, you can drive traffic to your website and posts.
2. Generate Leads and Boost Conversions
Generate leads is the focused goal for every business. In your order to build a sustainable business you need to generate leads & create your lists.
Social media marketing is the best way to shout out about your offers and grab attention towards your funnel or your website.
3. Building Strong Relationships With Customers
By connecting and engaging with your social media followers, you’ll be able to build strong relationships between them and your business. You can do this by interacting with them on your posts, responding to their questions and comments, and providing them with any help they may need.
How to Create a Social Media Marketing Strategy
In this section, I’ll show you how you can create your own social media strategy for your business
- Research your buyer personas and audience
- Determine which social platforms you’ll market on
- Create valuable & engaging content for your audience
- Organize a schedule for your posts
- Analyze your impact and results
Let’s go into detail about each step
1. Research your buyer personas and audience.
Create your buyer personas and audience for your social media marketing strategy so you can target their needs and interests appropriately. Think about the people you’re trying to reach and why.
You’ll be able to determine what content will attract your customers just by considering your buyer personas and how you can create engaging content to keep your followers interested.
2. Determine which social platforms you’ll market on.
As a social media marketer, it’s important to choose the social right platform based on your niche.
For example, if your business is related to the B2B model then LinkedIn will be your first preference as the audience on LinkedIn is mostly business-minded. If your business is related to any fashion store you can prioritize Instagram for your first preference.
My suggestion is to keep your business social media presence on at least 3 social platforms.
3. Create valuable & engaging content for your audience
You must have engaging social media content that provides viewers with a reason to follow and interact with your brand.
To serve a better engaging content, follow your competitors & analyze their content strategy, design format, and think about how you can provide a better value to your audience.
4. Organize a schedule for your posts.
The easiest way to plan & post your content on social media is to use a social media management tool. These tools allow you to schedule your posts in advance. They also automatically share your content on schedule and monitor all post interactions and engagement for you which saves your time and allows you to focus on your other portion of your business.
You can find several social media management tools online — I have listed my best experienced 3 tools.
1) SemRush
2) Hootsuite
3) HubSpot
5. Analyze your impact and results.
The most important part of social media marketing is to analyze your social media to keep track of all of your posts, on every channel. You can do this by reviewing and managing your social media metrics.
How to Measure Social Media Metrics
You can review your social media metrics in a variety of ways, You can use the analytics tools to measure & analyze your post-performance. Here are a few examples:
Now that we’ve pretty much knowledge about social media strategy. It’s time to take action.
Start Marketing on Social Media
There are billions of people on social media today, it’s easy to see why so many businesses and marketers use the channel to promote their products and engage with customers.
Although there’s a lot of algorithms & trends you can follow to grow your business on social media, don’t be overwhelmed by understanding everything within one day. So, start working on your social media marketing strategy today, keep practicing & keep learning every day. Learn from your mistake & modify it the next day.
Our team manages social media for our clients. If you want us to handle your social media for your business you can contact our agency & book a FREE consultation call.
