Do you use LinkedIn? Do you know that you can create your business page on LinkedIn to promote your product & service?
The company page on LinkedIn helps you to create & build your brand awareness.
In this article, I’ll show you why a business page on LinkedIn is so important, how you can create your business page on LinkedIn & start building your brand awareness.
Why Business Page is Important On LinkedIn
Users like myself have found LinkedIn to be the perfect platform to make connections for handling professional connections and engagement.
When it comes to making professional business connections, LinkedIn remains unrivaled and unparalleled.
Here are some top reasons why the Business page on LinkedIn is important,
- It helps you to grow your reach and in developing a potential customer base, supplier base, or making a simple connection to both.
- If you are looking to develop and raise brand awareness, LinkedIn will help you reach a large target audience.
- When I am looking for talent to join my growing business, LinkedIn is never short of that and helps you join potential employers and employees to grow my professional network.
- If you are looking to drive traffic to your website or any landing pages that you have created, the LinkedIn business page offers you that option to engage and share your amazing content making you a thought leader in the industry.
- You will be educating potential clients about your products and services through your leadership articles that your target audience finds valuable and beneficial.
Additional resources: Ultimate Guide To Social Marketing For Business
How to Create A Business Page
Creating a business page on LinkedIn is not a hard job to do. It’s very easy with a few simple steps.
Fill Up Your Company Details
- Click on the “Work” icon at the top right corner
- Choose the “Create a Company Page” option
- Choose your page type based on your company size
- Fill up all your business information
- Once the above steps are done, click the “Create page” button
Optimize Your Business Page
Once all the basic information is ready, now it’s time to optimize your business page on LinkedIn.
- Upload your company logo
- Upload a cover picture that clearly states your company’s vision
- Your Tagline should provide clarity to what your company’s mission is.
- Make sure you have a proper Description for your business page.
- Use your main 3 targeted Hashtags.
5 Tips and Reminders to Stand Out Your Business Page
- Create an engaging LinkedIn About page
Having a complete company profile helps you in making your business look legitimate and professional.
- Show your Employee List
Your LinkedIn business profile and the profiles of everyone else at your company will influence your brand awareness and make your business more visible to search results.
- Post valuable content regular basis to your business page on LinkedIn
According to a LinkedIn survey, businesses that post at least once a month gain followers five times faster than those who do not. Therefore, you should post at least once a week to keep your followers engaged.
I have found that LinkedIn content performs really well when the following is included,
- Descriptive caption.
- Catchy Images.
- Hashtags.
- Bonus.
- Provide social proof
By providing social proof you are adding legitimacy and professionalism to your brand, which is critical to your brand image. Having social proof reminds potential clients where to find you when they are ready.
- Showcase your workplace
If you are looking to showcase the special side of your brand, if it’s related, then you should definitely go forward with it.
These pages give your audience a special way to connect with your brand even if they are not interested.
If you are looking to shine a positive, special, and intuitive light on your brand or target a specific audience, showcasing your workplace will be a good idea.
Having a company page will help users learn more about you, your business, and the brand that you have created as well as potential job opportunities.
It is a great way to make yourself discoverable online and get potential clients along the way.
Business pages, such as mine, have been helping users in conducting information and helping them connect with potential contacts to reach their goals.
I hope this step by step guide will help you to create your business page on LinkedIn.
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